The speed read:
This dynamic branding and communications agency is looking to appoint a Digital Content Strategist in a new role. The digital offer within this organisation is growing rapidly in response to a number of successful business wins and it is a very exciting time to join the team.
The facts:
This agency is lucky to be owned by a parent PR business which provides it with the opportunity to work on global brand accounts. This gives it an interesting mix of clients within the corporate, B2C and experiential world. The team is a mix of 2d, 3d and digital creative and client service people, working across lots of different channels. Project outcomes are diverse and most of them will have a digital element.
As the sizes of projects have grown, there is now a requirement for a content specialist to help with the planning and production of digital content designed to attract, engage and convert users across many different channels. You will have proven experience of creating usable content that reflects a brands tone of voice and you’ll be able to prove that you understand audiences and their behaviour within a digital environment. This may require starting from an audit of a brand’s digital presence right through to advising clients how best to distribute content digitally and incorporate content production (and the ongoing upkeep of this) into their own internal processes. You may come from a copywriting or editorial background and have migrated over to online publishing.
You will draw upon your wide knowledge of digital media to develop a content strategy and a communications calendar which will successfully resonate with the brand’s audiences. Your analytical thinking and strategic planning will ensure that content makes a compelling business case and satisfies both business and user needs.
You’ll have:
Experience of creating or commissioning digital content
Great writing skills
You’ll be engaging with a strong ability to communicate (spoken and written)
Able to get a team behind you
Your superpower:
Engaging and persuasive
Salary: Please apply stating salary expectations.